Social Media Officer

Are you a creative digital communicator with a passion for social media, storytelling and inspiring support for a charity that changes lives? Acorns Children’s Hospice is looking for a Social Media Officer to manage our presence across key platforms, engaging audiences with compelling communications that tell our fundraising story and show the impact of our care. This is an exciting opportunity for to bring your creativity, energy and specialist social media expertise to one of the region’s most respected and best-loved charities.

About the Role

At Acorns Children’s Hospice we offer a network of specialist palliative nursing care and support for local children and their families. We are there wherever and whenever they need us, in the hospice, community and at home. Our services include short breaks for children at our hospices, therapeutic and psychosocial support, support for siblings and other family members, emergency and end of life care and bereavement support.

As Social Media Officer for the largest children’s hospice in the UK, you will: 

• Manage our core social media channels (Facebook, Instagram and LinkedIn) planning, creating, scheduling and publishing engaging content that reflects our brand, showcases our care, and supports campaigns that drive fundraising, income and supporter engagement
• Play a pivotal part in growing our online community, sharing stories of care and impact, and driving support for seriously ill children and their families
• Champion the importance and impact of fundraising across social media, working closely with colleagues to plan and execute campaigns that support a wide range of income-generation activities
• Maintain a dynamic content calendar, monitor trends, and manage audience engagement, responding to comments, messages, and tagged posts in a thoughtful, timely manner
• Track what works on each platform and use these insights to optimise posts and campaigns, maximising reach, engagement and impact

About You

• Experience of managing social media channels (Facebook, Instagram, LinkedIn, TikTok, Threads) and developing social media campaigns
• Experience of generating engaging content (copy, images, graphic, shorts, reels)
• Strong understanding of platform-specific algorithms and trends
• Excellent copywriting, spelling/grammar and proof-reading skills

What We Offer

• £30,000 to £32,000 per annum
• 37.5 hours per week
• Hybrid role - Based at nearest Acorns hospice (Walsall, Birmingham or Worcester) with travel across the region
• Employee discounts from leading retailers
• Employee gym discount scheme
• Bike-to-Work scheme
• Generous contribution to group personal pension plan or continuation of current NHS pension scheme
• NHS pension scheme life assurance or Acorns group life assurance scheme

Interviews are scheduled to be held on 16 and 17 October

We encourage you to submit your application as soon as possible, as this vacancy may close once we have received a sufficient number of applications

You need to be eligible to work in the UK to be considered for this role. We are committed to safeguarding children and vulnerable adults and therefore any successful candidate will be asked to provide two satisfactory references. 

As a UNICEF Gold Rights Respecting organisation we are committed to ensuring that the United Nations Convention for the Rights of the Child is embedded into both culture and practice within the organisation. As an employee you will be a Duty Bearer for Children’s Rights and support all children to be Rights Holders.

If you have any questions, please contact us at recruitment@acorns.org.uk

Find out about our culture, career development, benefits and more here: Why Work for Acorns?